META ADDS

🔍 What Are Meta Tags in SEO?

Meta tags are small pieces of code in the HTML of a webpage that help search engines understand what your page is about. They also affect how your site appears on Google search results.

Think of meta tags like a movie poster — they give a quick preview of what’s inside and attract people to click.

🧩 Important Meta Tags for SEO

1. Meta Title

Appears as the blue clickable headline on Google
Tells both users and search engines what your page is about
Should include your main keyword

Example:

htmlCopyEdit<title>Best Digital Marketing Agency in Kerala | Grow Your Business Online</title>

✅ Tips:

Keep it under 60 characters
Put main keywords at the beginning
Make it click-worthy, not just keyword-stuffed

2. Meta Description

Appears below the title on Google (short summary)
Doesn’t directly impact rankings but influences clicks
Include keywords and a call to action

Example:

htmlCopyEdit<meta name="description" content="Looking for a digital marketing agency in Kerala? We help businesses grow with SEO, Google Ads, and social media marketing. Get a free consultation today!" />

✅ Tips:

Keep it under 155–160 characters
Use action words: “Call now”, “Learn more”, “Book a free audit”
Don’t copy-paste the same description on all pages

3. Meta Keywords (⚠️ Outdated)

htmlCopyEdit<meta name="keywords" content="digital marketing, SEO, Kerala agency, social media" />

❌ Note: Google no longer uses this tag for rankings. It’s mostly obsolete and can be skipped.

4. Viewport Tag (For Mobile SEO)

Helps make your site responsive on mobile devices.

htmlCopyEdit<meta name="viewport" content="width=device-width, initial-scale=1.0" />

✅ Must-have for mobile-friendly websites, which is a Google ranking factor.

5. Canonical Tag

Used to tell search engines which version of a page is the main one (to avoid duplicate content issues).

htmlCopyEdit<link rel="canonical" href="https://yourwebsite.com/seo-services" />

6. Robots Meta Tag

Tells search engines whether to index a page or follow links.

htmlCopyEdit<meta name="robots" content="index, follow" />

index, follow – allow page to be indexed and links to be followed
noindex, nofollow – block both (used for private or test pages)

🧪 Complete Example of Meta Tags in an HTML Page

htmlCopyEdit<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="UTF-8" />
  <title>Top Digital Marketing Agency in Kerala | Boost Your Sales</title>
  <meta name="description" content="Discover the best digital marketing agency in Kerala. We help you grow online through SEO, Google Ads, and social media strategies." />
  <meta name="viewport" content="width=device-width, initial-scale=1.0" />
  <link rel="canonical" href="https://yourwebsite.com/digital-marketing-agency-kerala" />
  <meta name="robots" content="index, follow" />
</head>
<body>
  <!-- Page content goes here -->
</body>
</html>

✅ Meta Tag Best Practices (Quick Summary)

Meta Tag	Purpose	Include Keyword?	Length
`<title>`	Page title shown on Google	✅ Yes	Max 60 characters
`meta description`	Short summary below title	✅ Yes	Max 160 characters
`viewport`	Responsive design for mobile devices	❌ No	N/A
`canonical`	Prevents duplicate content issues	❌ No	Full URL
`robots`	Controls indexing/following behavior	❌ No	“index, follow”