📢 What is Google Ads?
Google Ads (formerly called Google AdWords) is Google’s advertising platform that lets you show paid ads on:
- Google Search results
- YouTube
- Websites across the internet (via the Display Network)
- Google Maps
- Shopping results (for eCommerce)
With Google Ads, you can reach people exactly when they’re searching for what you offer.
🚀 Types of Google Ads
| Ad Type | Where it Appears | Best For |
|---|---|---|
| Search Ads | Google Search results | Leads, website traffic, calls |
| Display Ads | Banners on websites in Google’s network | Brand awareness, retargeting |
| YouTube Ads | Before/during videos on YouTube | Brand visibility, engagement |
| Shopping Ads | Product listings with price/images | eCommerce, online stores |
| Local Ads | On Maps and Google Search with directions/calls | Local businesses (like shops) |
🔍 Example of a Google Search Ad
If someone in Kochi searches:
“best digital marketing agency in Kerala“
Your ad might show at the top of Google saying:
✅ Digital Marketing Experts – Book Free Consultation
Boost your business with SEO, Google Ads & social media.
www.youragency.com
You only pay when someone clicks — this is called PPC (Pay-Per-Click).
💰 How Much Do Google Ads Cost?
- You set your own daily or monthly budget
- Cost per click (CPC) can range from ₹2 to ₹100+ depending on industry
- You only pay when someone clicks on your ad, not for impressions
🎯 How Targeting Works
Google Ads lets you show your ads based on:
- Location (e.g., only in Kerala, or Kochi)
- Keywords (e.g., “wedding photographer in Thrissur”)
- Device (mobile, desktop)
- Time of day
- Interests & behaviors (for YouTube and display ads)
🧩 Basic Steps to Run Google Ads
- Create a Google Ads account → ads.google.com
- Choose your goal (e.g., get website visits, get phone calls)
- Set your target audience (location, language, etc.)
- Choose keywords (if running search ads)
- Write your ad (headline, description, landing page)
- Set your budget
- Launch the ad
📈 Benefits of Google Ads
- Instant traffic to your website
- Highly targeted (only pay for relevant clicks)
- Measurable (track calls, leads, sales)
- Works for all types of businesses
- Complements SEO efforts
💡 Pro Tip
Want the best results? Combine Google Ads with:
- A well-optimized landing page
- Clear call-to-actions (like “Call Now” or “Book Demo”)
- Conversion tracking (via Google Analytics or Tag Manager)
✅ Example Use Cases
- Local service: “Plumber in Ernakulam” → Phone call ad
- Ecommerce: “Buy kids shoes online” → Shopping ads
- Real estate: “Flats for sale in Thrissur” → Search + display retargeting
- Agencies: “Digital marketing agency in Kerala” → Lead generation form